[Toronto, September 4, 2025] – Outsider Capital is pleased to announce the appointment of Mike De Luca, Vice President of Financial Services - Enterprise to its Board of Directors.

 

Mike De Luca is a proven growth strategist with a track record of scaling complex enterprises, delivering sustained double-digit growth, and executing market expansions across North America. His appointment brings Outsider Capital deep expertise in go-to-market execution, digital transformation, and operational scale — capabilities that will directly support the firm’s growth oriented investment thesis.

 

“Mike’s ability to combine sharp strategic vision with hands-on operational execution makes him an exceptional addition to our board,” said Michael Ciotti, Founder & Managing Partner of Outsider Capital. “His experience in deploying tech-enabled growth strategies at scale will be instrumental as we look to accelerate the transformation of future portfolio companies into category leaders.”

 

At Salesforce, De Luca has led enterprise-level growth initiatives for some of Canada’s most complex and competitive industries, overseeing multi-million-dollar revenue expansions, market entries, and cross-functional digital transformation initiatives. He has advised senior executives on scaling operations, improving customer experience, and delivering technology-driven productivity gains.

 

“Outsider Capital’s disciplined, innovation-driven approach to value creation aligns perfectly with my own philosophy,”said De Luca. “I look forward to contributing to the firm’s mission of transforming great companies into market leaders through the smart application of technology, talent, and operational discipline.”

 

De Luca’s appointment underscores Outsider Capital’s commitment to assembling a board with proven, sector-spanning expertise to guide strategic decisions and strengthen portfolio performance in an evolving investment landscape.